“The teenage years are also important because those are the years during which most smokers begin to smoke, the years in which initial brand selections are made, and the period in the life cycle in which conformity to peer group norms is greatest.”
-Philip Morris Memo

Who are you? Are you a conformist? A follower? An easy target? Big Tobacco is counting on it.

Who is Big Tobacco?

Big Tobacco is Phillip Morris, R.J. Reynolds, Lorillard and other giant companies that produce, package, brand and market cigarettes. You might know them as Marlboro, Winston, Virginia Slims, KOOL, Camel and Newport.

Big Tobacco thinks they know you. Prove them wrong.

You are empowered and intelligent.
You can make choices.
You believe in justice.
You care about the planet and your neighborhood.
You care about your future and the future of others like you.

Define Yourself
Define Your Community
Change Your World
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