Youth Opportunities

Looking to get more involved?

Who is Big Tobacco?

Big Tobacco is Altria, R.J. Reynolds, Lorillard, Phillip Morris and other giant companies that produce, package, brand and market cigarettes and now electronic cigarettes. You might know them as Marlboro, Winston, Virginia Slims, KOOL, Camel, Newport or JUUL.

The teenage years are also important because those are the years during which most smokers begin to smoke, the years in which initial brand selections are made, and the period in the life cycle in which conformity to peer group norms is greatest.

–Philip Morris, 1975

Big Tobacco Thinks They Know You.
Prove Them Wrong!

You are Empowered and Intelligent

You Can Make Choices

You Care about Your Neighborhood and the Planet

You Care about Your Future and the Future of Others

Get the Facts for Lancaster County, Nebraska

• Cigarette smoking has decreased among high school youth from 12.4% in 2015 to 4.4% in 2019.

• Smokeless tobacco use has decreased among high school youth from 4.8% in 2015 to 3.0% in 2019.

• E-cigarette use among high school youth continues to rise from 23.6% in 2015 to 27.4% in 2019.

-Youth Risk Behavior Survey (Grades 9-12)

Connect With:

Fresh Empire

You can hit us up on social to check out our videos, leave messages or comments on our pages, and get the word out to your friends. The real way to rep Fresh Empire is to live tobacco-free and focus on your dreams.

Truth Initiative

Our purpose is to achieve a culture where all youth and young adults reject tobacco. Speaking, seeking & spreading the truth about tobacco through education, tobacco-control research, and policy studies, and community activism & engagement.

The Real Cost

At some point in your life, someone probably told you not to use tobacco. Maybe it was your parents, your teacher, or a friend. We’re not here to tell you what to do. “The Real Cost” gives you what you need to know – real facts, so you can make your own decision.

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