The “Team Up! Tell A Friend” initiative, originated by the Lincoln-Lancaster County Health Department Tobacco Prevention Program in the spring of 2010, uses middle and high school aged youth to provide positive tobacco prevention messages to their peers in schools, community centers and youth serving organizations. These youth from a variety of cultures offer a view of tobacco through a series of portraits and bookmarks that young people and adults can identify with.
This project utilizes youth from their respective communities which is intended to draw viewers to the message and give the message credibility. When viewers see people they recognize sharing the education and awareness message, they may pay more attention and may be more inclined to incorporate the message into their own lives.
This project was also showcased at the 2010 Health Education Council and National African American Tobacco Education Network Conference in New Orleans, Louisiana as part of a poster session with an emphasis that ‘global, national and state tobacco prevention and chronic disease messages need to have a local flavor’. Health Educators in Tallahassee, Florida and Winston-Salem, North Carolina, who work with youth, have also adopted this project.
Click on the location below to view the portraits and bookmark at that location:
Boys and Girls Club and Bryan Community School youth took photos and made a smaller version of the portraits to use at their facilities.