Youth Issues

Philip Morris


Who is Big Tobacco?

Big Tobacco is Phillip Morris, R.J. Reynolds, Lorillard and other giant companies that produce, package, brand and market cigarettes. You might know them as Marlboro, Winston, Virginia Slims, KOOL, Camel and Newport.

Big Tobacco thinks they know you. Prove them wrong.

You are empowered and intelligent.
You can make choices.
You care about your neighborhood and the planet.
You care about your future and the future of others.


  • Cigarette smoking has decreased among high school youth from 17.6% in 2009 to 12.4% in 2015.
  • Smokeless tobacco use has decreased among high school youth from 8.1% in 2009 to 4.8% in 2015.
  • E-cigarette use among high school youth continues to rise to 39.8% in 2015.
    -Youth Risk Behavior Survey (Grades 9-12)


Connect with:


Fresh Empire: You can hit us up on social to check out our videos, leave messages or comments on our pages, and get the word out to your friends. The real way to rep Fresh Empire is to live tobacco-free and focus on your dreams.


Truth Initiative: Our purpose is to achieve a culture where all youth and young adults reject tobacco. Speaking, seeking & spreading the truth about tobacco through education, tobacco-control research, and policy studies, and community activism & engagement.



No Limits: Defy the Lie. Fight Big Tobacco. No Limits is Nebraska’s first youth-led tobacco prevention movement that uses activism to expose and oppose Big Tobacco’s deceptive marketing tactics. Find a group near you.


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